دانلود ترجمه مقاله مدل شغلی دو سطحه و تحقق آن در مورد کارآفرینی

5. Discussion and conclusion The two-tier businessmodel consists of a conceptual and a financial model. The conceptual model describes the idea of a new business. Hence, it is suitable for startup businesses to introduce themselves or to attract supports. With the financial model, the business model becomes accountable and measurable. Numbers can assist to crystallize the concepts in a new business. The two-tier business model is different from the previous models. First, the two-tier business model clearly separates the analyses of the conceptual and financial models. Besides, the business model specifies the relationships among the components as well as the relationships between the components of the two models. This study also provides the realization of the business model for entrepreneurship. The application of Internet, fewer resources, and larger market with affordable pricing strategy are the practices to facilitate entrepreneurs to start their businesses. Two real cases, the one-million dollar home page and Apple apps, exemplify the practices. Both create innovations on the Internet and provide digital products. Both need low variable costs in producing products (fewer resources): the one-million dollar home page needs rather few resources for each new advertising and apps need not to produce copies. Both apply the Internet to expand their market and apply affordable pricing strategy to attract the customers. As a result, both cases demonstrate that the two-tier business model is suitable for entrepreneurs. To become sustainable, businesses may need to adapt their business models as time goes by (Dahan, Doh, Oetzel, & Yaziji, 2010). The two-tier business model can evolve from one to another. Positive profits can add more resources to enhance the existing business model. Or positive profits can nurture a new innovation, which is another new business model. Links can show the relationships from one business model to another. Negative profitsmay force the existing business model to adjust or even to terminate itself. The static two-tier business model can then derive into a dynamic model.