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doi:10.1016/j.jbusres.2017.09.029
Sailing through marketing_ A critical assessment of spatiality in marketing literature
Massimo Giovanardi
Andrea Lucarelli
Space
Place
Geography
Spatiality
Marketing theory
Metaphors
Elsevier
Journal of Business Research, 82 (2017) 149-159. doi:10.1016/j.jbusres.2017.09.029
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Journal of Business Research
© 2017 Elsevier Inc. All rights reserved.
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