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doi:10.1016/j.jbusres.2017.08.027
Responsible and active brand personality_ On the relationships with brand experience and key relationship constructs
Arnold Japutra
Sebastian Molinillo
Brand experience
Brand personality
Satisfaction
Trust
Brand loyalty
Elsevier
Journal of Business Research,Corrected proof,doi:10.1016/j.jbusres.2017.08.027
journal
Journal of Business Research
© 2017 Elsevier Inc. All rights reserved.
0148-2963
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10.1016/j.jbusres.2017.08.027
http://dx.doi.org/10.1016/j.jbusres.2017.08.027
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10.1016/j.jbusres.2017.08.027
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Elsevier
2017-09-07T09:48:09Z
2017-09-07T09:48:09Z
2017-09-07T09:48:09Z
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Brand experience; Brand personality; Satisfaction; Trust; Brand loyalty
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